B2B Graphic Designer

B2B Graphic Designer (Performance Ads – LinkedIn, Meta & Google) – Remote | EST Position Type: Full-Time, Independent Contractor Location: Remote Working Hours: U.S. Eastern Time (EST) About the Role At Pavago , one of our clients is hiring a B2B Graphic Designer to create high-performing static advertising creatives for cold B2B audiences across LinkedIn Ads, Meta Ads, and Google Display . This is not a brand-design-only role. Your work will be directly connected to campaign performance, clicks, engagement, and conversions . You’ll take campaign messaging, Ideal Customer Profile (ICP) insights, offers, and growth strategies and translate them into clear, compelling creatives designed to capture attention and drive action. We’re looking for a designer who understands that successful performance creative combines strong visual design, messaging hierarchy, buyer psychology, and continuous testing . If you design with performance in mind and enjoy using campaign data to make your next creative better than the last, this role is a strong fit. What You’ll Own Performance Ad Creative Design Create conversion-focused static advertising creatives for: LinkedIn Ads Meta Ads (Facebook & Instagram) Google Display Network You’ll: Translate campaign messaging into clear, scroll-stopping visuals. Design creatives specifically for cold B2B audiences. Develop multiple creative concepts and variations for testing. Experiment with different headlines, layouts, imagery, and CTAs. Adapt