Founding Product Marketing Lead

Parallel is a product and brand design studio. Since 2013, we’ve built products and web experiences for ambitious startups, mostly in AI and B2B SaaS. Around 40 of us. All obsessed with craft. Technical founders often have a compelling product and a website that doesn’t explain why it matters. We’re building a practice at Parallel to help them get that story right and turn it into websites that earn trust and drive action. We work with early-stage technology founders, primarily in Silicon Valley, on their websites and marketing collateral. We often come in before they have a marketing team, when the product is moving quickly, and much of the company’s story still lives in the founder’s head. You’ll build our positioning and website copy practice, working directly with client founders and alongside our designers and developers. You’ll own the work from the first product conversation through launch and improvement. What you’ll do Get into each client’s product: try it, read the documentation, speak with engineers, and understand the customer problem it solves. Lead founder and customer interviews. Define positioning, differentiation, and messaging, then turn those decisions into website structure and final copy. Partner with designers on the complete experience: visual hierarchy, product storytelling, proof, navigation, and calls to action. Bring a conversion mindset to every page. Understand what visitors need before they’ll act, identify friction, and develop hypotheses to im