Head of Retention at DTC Home-Care Brand (Remote, US-Based)

Paired is a global recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. About Our Clients Our client is a direct-to-consumer (DTC) brand in the home-care industry. The company operates on a subscription-led business model and leverages performance marketing, creator content, and user-generated content (UGC) to drive customer acquisition. They are looking for a Head of Retention to strengthen their subscription business, improve customer retention, reduce churn, and maximize customer lifetime value. Responsibilities Develop and execute retention strategies to reduce subscriber churn, improve subscription renewal rates, and increase customer lifetime value. Analyze subscription performance and customer behavior to identify retention opportunities, cancellation trends, and revenue growth potential. Develop and optimize lifecycle marketing campaigns across email and SMS to support subscriber onboarding, engagement, renewal, and reactivation. Design and implement strategies to recover at-risk subscribers and reactivate former customers. Monitor key retention metrics, including subscriber churn, renewal rates, repeat purchases, customer lifetime value, and reactivation performance. Conduct experiments to improve lifecycle marketing performance, subscription retention