Marketing Operations Manager

Description An empty job Orchid Security is the Identity Infrastructure Control Plane - connecting visibility, policy, and orchestration across the identity systems enterprises already own. We’re 70 people, early stage, and growing fast in the enterprise identity security market. Our marketing team runs lean and punches above its weight. We need someone to own the operational engine behind it - systems, data, processes, and the plumbing that makes campaigns actually work. The Role You’ll be the sole owner of Orchid’s marketing operations function - responsible for our marketing tech stack, lead lifecycle processes, campaign infrastructure, and the data that drives decisions. You work autonomously, move fast, and are deeply hands-on. This role reports to the VP Marketing. What You’ll Own Own and optimize HubSpot end-to-end: workflows, automation, lead scoring, segmentation, list management, and reporting Manage the HubSpot–Salesforce integration: ensure clean lead handoff, accurate lifecycle stages, and reliable sync between systems Build and maintain campaign infrastructure: landing pages, forms, UTM tracking, email sequences, and nurture programs Own the marketing data layer: lead hygiene, attribution modeling, funnel reporting, and pipeline dashboards Evaluate and manage the broader martech stack - identify gaps, recommend tools, own integrations Collaborate with demand gen on campaign execution and with sales on lead routing and handoff quality Document processes, build pl