Performance Marketing Specialist(Google Ads & Meta Ads)

Performance Marketing Specialist(Google Ads & Meta Ads) Also known as: PPC Specialist | Paid Search Specialist-Paid Media Location: Remote, anyone who can work according to ET time zone About Optimum7 Optimum7 is a growth-focused digital marketing agency helping B2B and eCommerce brands scale through innovative marketing strategies and technology. Led by founder Duran Inci, with over 20 years of expertise in digital marketing and web development, we partner with ambitious businesses to drive measurable growth through data-driven marketing solutions. We're looking for a Performance Marketing Specialist who thrives on testing, optimizing, and scaling paid media campaigns that generate measurable business results. If you're passionate about performance marketing, data analysis, and continuous optimization, we'd love to hear from you. What You'll Do Plan, launch, optimize, and scale paid media campaigns across Google Ads and Meta Ads. Manage campaigns focused on lead generation, brand awareness, customer acquisition, and revenue growth. Monitor and optimize key performance metrics including CTR, CPC, CPA, ROAS, conversion rate, and overall campaign efficiency. Build clear, actionable performance reports and turn data into strategic optimization opportunities. Conduct keyword research, audience segmentation, competitor analysis, and market research to maximize campaign performance. Continuously test ad copy, creatives, landing page strategies, bidding models, and audience targ