Director of Brand Strategy & Business Growth

WHO ARE WE? We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes OLLY, SmartyPants and future acquisitions to come! This position's home company is OLLY.​ THE ROLE: DIRECTOR OF BRAND STRATEGY & BUSINESS GROWTH ​ The Director of Brand Strategy & Business Growth leads OLLY's Brand Strategy Team and plays a critical role in turning business ambition into brand-driven growth. Working across OLLY's portfolio, this leader guides segment growth strategies, develops high-performing brand leaders, and connects consumer, commercial and operational perspectives into a unified plan for action. As a trusted partner to the VP of Brand Strategy& Innovation, they lead key strategic initiatives, diagnose business opportunities, and help ensure OLLY remains focused on the priorities that will drive disproportionate growth.​ KEY RESPONSIBILITIES: ​ Lead the Brand Strategy Organization ​ Lead and develop OLLY's Brand Strategy team, building a high-performing organization capable of driving both brand health and business growth. Coach and develop segment leaders to operate as owners of their businesses, creating accountability for performance, strategic rigor, and cross-functional leadership. Foster collaboration across segments while ensuring resources and focus are directed toward OLLY's greatest growth opportunities.​ Drive Segment & Portfolio Growth Strategy ​ Partner with Brand Managers to develo