Lifecycle Marketing Specialist

Lifecycle Marketing Specialist North - Remote (US) Let’s go North, together. Join our mission to build the largest suite of credit card processing and merchant services. It’s one simple payment platform backed by the most diverse payment companies. From credit card processing to back-office management, North points the way to smarter, faster, and just plain better payment solutions. Job Summary: The Lifecycle Marketing Specialist owns the customer journey from first touch through renewal and expansion. This role is responsible for designing and executing email, in-app, and multi-channel lifecycle campaigns that transition contacts through the funnel—from lead to activated customer to advocate. Acting as the primary owner of the marketing automation platform (HubSpot), this position operates at the intersection of demand generation, product marketing, and analytics, partnering closely with Sales, Customer Success, and Product teams to deliver relevant, timely, and measurable customer experiences. What You’ll Do: Design, build, and optimize multi-channel lifecycle campaigns (email, in-app, SMS) across the full customer journey: onboarding, activation, engagement, retention, win-back, and expansion. Own segmentation and lifecycle stage definitions in HubSpot, ensuring clean handoffs between marketing, sales, and customer success. Build and maintain nurture tracks for MQLs, trials, and post-sale customers with clear conversion and engagement goals at each stage. Partner with Anal