Marketer

POSITION SUMMARY: As a Marketer, you will play a pivotal role in driving the success of our B2B business lines by assisting in developing and executing strategic marketing initiatives. You will be responsible for building and maintaining strong relationships with our partners, increasing awareness of our critical services in the bone marrow transplant (BMT) industry, and leading the activation of marketing programs across multiple business lines. Your ability to develop and implement effective marketing strategies will be crucial in optimizing partner relationships and achieving business goals. ACCOUNTABILITIES: Primary Functions: Develop and execute data-driven B2B marketing initiatives based on product insights and market research to drive product/service adoption and achieve organizational objectives • Contribute to lead generation efforts by aligning marketing and sales enablement objectives and providing the necessary tools and resources to effectively engage with prospects • Build and maintain relationships with internal and external stakeholders including Community Physicians, Apheresis, Collection, Donor Centers and Cord Blood Banks and partner organizations • Participate in—and act as an NMDP SME within—industry groups, forums, or conferences, as needed. • Work cross-functionally on non-marketing initiatives that have a cascading impact on how our audiences perceive us at large—be it with IT, enablement, field staff, or otherwise Responsibilities: • Create comprehens