Associate Manager, Events and Field Marketing

About the Role You’ll own the marketing strategy and activation for assigned events and field marketing programs, within an agreed event calendar and level of marketing support. You’ll define how NIQ shows up, what we communicate, and how we engage priority audiences before, during, and after each event. This role combines independent program ownership with hands-on execution and guidance from the Events and Partner Marketing lead and North America Marketing Leader. What You’ll Do Develop event marketing plans that define target audiences, messaging, customer experiences, and desired commercial outcomes. Write invitations, promotional emails, and follow-up communications; build emails and landing pages; and coordinate digital and social promotion. Partner with Sales to identify priority accounts and contacts, align on meeting goals, and prepare outreach resources that support productive conversations. Deliver on-site activations, coordinating with Marketing Operations on logistics and owning selected logistics tasks as agreed. Execute timely post-event campaigns that connect attendee interests with relevant content, meetings, or solution discussions. Coordinate lead capture, qualification, and routing with Sales and marketing partners; monitor follow-up and escalate gaps. Report on audience engagement, lead quality, follow-up, and pipeline contribution, using findings to improve future programs. What Success Looks Like Events engage the intended audiences, qualified interest