Senior Product Marketing Manager, Core (Remote, US)

The role: As Senior Product Marketing Manager for Newsela Threads & Themes, you will drive the go-to-market (GTM) strategy, positioning, messaging, and cross-functional execution for Newsela ’s fast-growing ELA Core Curriculum portfolio. Core ELA is a key growth area for Newsela as we expand beyond supplemental digital resources into a full core curriculum. This is not a standard product launch role. You will lead complex, high-impact GTM initiatives spanning national and state-level core curriculum launches while helping shape scalable GTM processes, strengthen cross-functional alignment, and drive business growth. As the voice of the customer and market expert for Core ELA, you will translate buyer insights, competitive intelligence, and market trends into actionable GTM and Account-Based Marketing (ABM) strategies, differentiated positioning, and impactful sales enablement. You will balance strategic ownership with hands-on execution, developing compelling messaging and customer-facing materials that support adoption and revenue growth. Why you’ll love this role… Lead Strategic GTM Execution: Architect, lead, and execute end-to-end GTM strategies for national and state-level core curriculum launches, driving market awareness, demand generation, customer adoption, and revenue growth. Own Positioning, Messaging & Persona Development: Define and evolve the core positioning, value propositions, and messaging architecture for Newsela Threads & Themes. Map out key bu