Manager, Emerging Media

Compensation Range: Annual Salary: $70,092.00 - $94,622.00 Position Summary The Manager, Emerging Media leads paid media initiatives across PPL partnerships, emerging media, and audience testing to support National University ’s enrollment goals. This role manages and optimizes PPL campaigns while identifying and testing new media partners, channels, and audience opportunities that expand National University ’s ability to reach and engage prospective students. Working cross-functionally with internal teams and external partners, the Manager, Emerging Media is responsible for campaign execution, partner performance, and ongoing optimization while bringing forward new opportunities that can expand and strengthen the Demand Capture media mix. Essential Functions: PPL & Emerging Media Manage assigned PPL partners and campaigns, including planning, execution, performance monitoring, optimization, and ongoing partner communication. Work with PPL partners to improve lead quality, conversion, efficiency, and overall campaign performance. Partner with PPL and other media partners to evaluate new campaign concepts, placements, products, and growth opportunities. Identify and test emerging channels, platforms, and partnerships that complement established Demand Capture efforts. Develop structured tests and pilots to evaluate new media opportunities and determine their potential for optimization and scale. Stay informed about evolving media platforms, technologies, partner capabiliti