Influencer Marketing Manager

About the role MyFitnessPal is investing in creators as a scalable growth channel. As Influencer Marketing Manager, you will lead the day-to-day execution of our influencer program while owning how we measure its success and demonstrate its return on investment. You will manage a team of influencer specialists and work directly with talent, agents, and internal partners. What you'll do Day-to-day execution Oversee creator communications and provide hands-on support throughout the partnership lifecycle, from outreach and onboarding to briefing, content delivery, payment and performance analysis Build and maintain long-term relationships with creators, talent managers, and agencies to drive loyalty, preferred rates, and repeat partnerships Evaluate incoming and proposed influencer deals, determining which are worth pursuing based on audience fit, performance potential, and cost Directly manage relationships with celebrity and macro influencers, including negotiation oversight and content planning Review creator content to ensure it meets brand standards, messaging requirements, and campaign objectives Track influencer performance against established KPIs and report results to stakeholders on a regular cadence Program management Manage influencer budgets and allocate spend across creators, tiers, and platforms to maximize return Partner with cross-functional teams (e.g., Brand, Product Marketing, Growth Marketing, Legal, Finance) to support ongoing marketing campaigns and integr