Demand Generation Manager

Demand Generation Manager Job Description Motive is looking for a hands-on Demand Generation Manager to build and execute integrated marketing programs that increase market engagement, generate qualified leads and contribute to pipeline across our portfolio. Reporting to the Director, Global Marketing, this role will turn go-to-market priorities into coordinated campaigns across digital, content, email, events, webinars, account-based marketing and sales activation. The successful candidate will be both strategic and hands-on. They will be comfortable building campaigns directly in HubSpot, developing campaign briefs and content, working with agencies and internal teams and using data to continuously improve performance. This is a portfolio-wide role requiring close collaboration with Sales, Product, Customer Success and external partners. Demand Generation and Campaigns Develop and execute integrated demand generation campaigns across inbound, outbound and account-based channels. Translate go-to-market priorities into clear campaign audiences, offers, messaging, content and calls to action. Build and manage campaigns in HubSpot, including email, landing pages, forms, nurture programs and lead capture. Work closely with Sales to develop programs that support priority accounts, markets and opportunities. Create nurture and follow-up programs that move prospects from initial engagement toward qualified sales conversations. Test and optimize messaging, offers, channels and campa