Director, Demand Generation & Account-Based Marketing (ABM)

Director, Demand Generation & Account-Based Marketing (ABM) Location: United States (Remote) Employment Type: Full-Time Compensation: 220,000–240,000 Base Salary + Equity About the Opportunity We are seeking an experienced Director of Demand Generation & Account-Based Marketing (ABM) to build and scale the pipeline generation engine for a high-growth enterprise AI technology company. This is an opportunity to help establish a new market category, increase awareness among enterprise buyers, and translate marketing programs into measurable sales-qualified pipeline. The ideal candidate is a data-driven B2B SaaS marketing leader with experience in high-growth AI startups, exposure to both startup and larger technology environments, and a proven ability to develop full-funnel demand generation programs from the ground up. This role requires a combination of strategic leadership and hands-on execution, with responsibility for reaching complex, multi-stakeholder enterprise buying committees. Key Responsibilities Build and execute the demand generation and ABM roadmap, strategy, and campaign plan, expanding existing programs into a scalable pipeline generation engine. Lead scaled demand generation initiatives alongside targeted ABM campaigns across approximately 200 priority enterprise accounts and a broader audience of approximately 1,000 accounts. Own full-funnel marketing strategy across paid, organic, and account-based channels. Manage a seven-figure marketing budget with