Manager, Decision Science

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences. $1 Billion+ in Annual Billings 200 Team Members Our tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024 We are seeking a data-driven and strategic Manager, Decision Science to join our dynamic MissionOne Media team, a division of BarkleyOKRP. In this role, you will lead analytical initiatives to measure and optimize campaign performance, develop actionable insights, and drive data-informed decision-making. You will collaborate closely with internal teams, including media client experience, strategy and creative, as well as with clients to ensure data-driven strategies enhance advertising effectiveness. Key Responsibilities · Design measurement strategies for cross-channel campaigns by working with clients and internal teams to understand business objectives & campaign strategy and aligning appropriate KPIs and measurement solutions. · Demonstrated ability to create analyses that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’. · Develop, maintain and deliver dashboards, reports, and data visualization tools to internal and client teams that track KPIs and campaign success. · Build and maintain strong client relationships that will enable Analytics team to be viewed as trusted part