Director of Digital Marketing

Job Summary The Director of Digital Marketing helps translate Midwest Veterinary Supply ’s Marketing strategy into an integrated digital demand and customer engagement capability. In partnership with the VP of Marketing, this role helps develop and execute digital plans that strengthen the digital customer experience, increase awareness and engagement, support lead generation and conversion, and contribute to business growth. The Director leads digital marketing channels and programs, including website and digital experience, SEO/SEM, paid digital media, email and marketing automation, social media management, and analytics. The role works closely with Marketing Services, Brand Engagement, Sales, ecommerce and technology partners to connect customer needs, content and campaigns across the buying journey and to use performance insights to continually improve results. This is a remote position. Candidates must reside in one of the following states: Alabama, Arkansas, California, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, or Wisconsin. Core Responsibilities Digital Strategy & Integrated Campaigns Partner with the VP of Marketing to develop, refine and execute digital marketing plans aligned with business priorities and the br