Paid Search Analyst

Discover your 100% YOU with MicroSourcing ! Position: Paid Search Analyst Work setup: Work from home Why join MicroSourcing ? You'll have: Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities. Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements. Career Growth: Take advantage of opportunities for continuous learning and career advancement. Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture. Job Summary: The PPC / Paid Search Analyst is responsible for implementing Pay Per Click media strategies for our clients. This person can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns. Key Functional Areas of Responsibility: Plan and execute online paid search campaigns, including implementation, optimization, and analysis. Monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other pertinent campaign metrics. Provide creative copy suggestions and graphical ad templates. Communicate optimizations and recommendations based on client reporting for all major campaign metrics. Monitor campaign dashboards