Head of Vertical - Home Improvement

About Madrivo Madrivo is building a Direct-to-Consumer home improvement vertical designed to become a trusted consumer brand with independent asset value. The vertical is backed by Madrivo 's in-house agency, exclusive media, marketing team, and technology partnerships. The Role The Vertical General Manager, Home Improvement, will own the vertical end to end: buyer sales, partnerships, monetization, and media strategy. You'll deliver strong ROAS for contractor partners, maximize publisher yield, and build a consumer experience homeowners trust. This is a hands-on builder role with the opportunity to grow a team. What You'll Own Close, onboard, and grow the top buyers of home improvement leads, clicks, and calls. Build a diversified buyer mix across categories such as roofing, windows, bath, HVAC, and solar. Monetize the full consumer journey, including post-monetization for added margin. Make home improvement the top offer for Madrivo publishers, measured by eCPM. Lead omnichannel media buying strategy with Madrivo 's in-house agency. Ensure lead flows meet TCPA and consent compliance standards. Own the vertical P&L and optimize using performance data. Recruit and lead a team as the vertical scales. Success in the First 12 Months $5M in top-line revenue at a 20% gross margin An additional 5% margin from post-monetization The top offer for Madrivo publishers in the vertical, measured by eCPM A clear path to independent asset value for the vertical Who You Are 5+ years of p