Vice President, Demand Generation (Global) - UK Based

APPLICATION DEADLINE: We encourage you to apply soon if interested, this role will be taken offline based on applicant volume. Who We Are M-Files is the leading platform for AI-native information management. Its metadata-driven architecture, embedded workflow engine and built-in AI (including the Aino assistant) let customers find information faster, automate business processes, and strengthen security and compliance, without moving content out of the systems where it already lives. Headquartered in Finland with teams worldwide, M-Files is investing in the next phase of the platform: agentic AI, intelligent metadata and process automation, and open integration with the wider enterprise AI ecosystem. Why this role exists We need a global Vice President, Demand Generation leader to architect and run a unified growth engine that creates predictable, efficient pipeline and revenue across regions, segments, and routes to market. This is a global role with the flexibility to be based in either the United States or the United Kingdom. What you’ll own & deliver Growth strategy & planning. Build a global demand strategy and integrated plan aligned to ARR bookings and pipeline targets; set quarterly targets and ROI guardrails. Strong alignment with GTM Ops to drive marketing analytics & ops. Drive funnel architecture, attribution, forecasting, performance management, data integrity, ICP/segmentation, routing, and SLA adherence. Full-funnel ABM. Own 1:few and 1:1 ABM program