Senior Customer Marketing Specialist

As a Senior Customer Lifecycle Marketing Specialist at Lytx , you will play a critical role in driving renewals and advocacy within our customer base. You are a strategic, results-driven marketer who develops and executes campaigns that engage customers throughout their customer lifecycle, from company updates to surprise and delight to product adoption to long-term loyalty and advocacy. By building strong partnerships aligned with sales and customer success teams and clients themselves, you will deepen relationships to deliver measurable impact on revenue and retention. You’ll Get To: Develop a deep understanding of client goals, industry dynamics, and business objectives to identify marketing opportunities aligned with Lytx 's strategy. Design and execute customer marketing campaigns and programs that support the full customer lifecycle, including product adoption, advocacy, and retention as well as deal acceleration. Partner closely with internal teams (i.e. Sales, Customer Success, Strategic Accounts, Training, RevOps, other marketing teams, etc) to ensure marketing efforts directly support organizational priorities and revenue goals. Partner with the events team to plan and execute customer-facing events as a key channel, including client conferences, Customer Advisory Boards, and customer roundtables, and more. Planning and execution support for Lytx 's annual conference, including venue agenda and speaker management, budget, registration, sponsorships, and on-site prod