CRM & Retention Manager (m/w/d) – Remote

About Löwenanteil Our mission is to make a balanced and high-quality diet as easy as possible for everyone. Our organic dishes are protein-rich, made from the best ingredients, and damn delicious. Because we are making food what it should be again: fuel that tastes great! What it's all about For us, customer communication is not just sending newsletters, but one of the most important growth drivers in the company. We are looking for someone who manages communication with our customers—from newsletters to WhatsApp and subscription management—and thus has a direct impact on retention and customer lifetime value. You are responsible for results rather than just to-dos. An important part of this is AI: you use it naturally in your daily work—to solve problems cleverly, move forward faster, and achieve more. You like trying new things and sharing what works with the team. Your responsibilities CRM Strategy & Ownership: You own our CRM and retention strategy end-to-end, develop a clear roadmap from it, and independently prioritize the biggest drivers for repurchases, retention, and customer lifetime value. Newsletters & Campaigns: You further develop our campaign and communication strategy in Klaviyo and manage newsletters based on data, segmentation, and clear customer and business goals. Lifecycle & Flow Automation: You continuously develop our customer lifecycle communication...