Associate Vice-President (CPG)

The Associate Vice-President provides strategic leadership across complex research initiatives, translating insights into actionable recommendations that support client business objectives. The role drives business growth by identifying new opportunities, expanding strategic client relationships, and serving as a trusted advisor. It also leads high-performing teams to deliver high-quality research solutions and strong client outcomes. Success requires extensive market research expertise, commercial acumen, strong analytical and strategic thinking, proven leadership capabilities, senior-level relationships, and an entrepreneurial mindset. Responsibilities Business Development & Revenue Growth Drive new client acquisition and revenue growth in the U.S. Consumer Packaged Goods (CPG) sector through targeted prospecting, relationship development, and strategic account planning. Expand existing accounts by uncovering client needs, introducing relevant research solutions, and securing additional mandates. Build and manage a qualified pipeline; lead proposals, RFP responses, pricing discussions, and persuasive client presentations. Contribute to revenue forecasting, account planning, and the commercial profitability of client engagements. Strategic Client Leadership Build trusted relationships with senior client stakeholders and understand their business objectives, competitive context, and emerging challenges. Provide strategic counsel and thought leadership, connecting research