Campaign Coordinator - Lead Generation

LabX Media Group is a leading B2B science media company delivering award-winning editorial content, essential industry news, analysis, and insights for the scientific research and life science communities. We are seeking a detail-oriented and motivated Campaign Coordinator to join our eMarketing team! The primary responsibility of the Campaign Coordinator will be to support custom lead generation campaigns and admin tasks. This role will include end-to-end management of lead generation campaigns, including uploading landing pages and creating custom forms, liaising with clients, sales teams, and writers, and ensuring accurate record-keeping in Trello and custom trackers for campaign status, goals, and email dates. Additionally, the Campaign Coordinator will support email marketing processes, including: email builds, list creation, A/B testing, workflows, and data analysis. The successful candidate will report to the Team Lead – eMarketing, Lead Generation to ensure the seamless execution of programs and the efficient operation of lead generation initiatives. Responsibilities: Responsible for the building, monitoring, and maintenance of lead generation landing pages, including custom form creation. Responsible for the email marketing promotion schedule of lead generation campaigns, including building and deployment of promotional emails. Responsible for specialized list creation to support eMarketing for lead generation campaigns. Responsible for the construction, deployment,