Senior Data Scientist, Marketing Measurement, Consumer Solutions

Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world’s most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you’ll have the opportunity to do meaningful work, grow your career and make a real impact on people’s health around the world. Together, we’re improving health and improving lives. Senior Data Scientist, Marketing Measurement, Consumer Solutions Labcorp is seeking a remote Senior Data Scientist, Marketing Measurement, Consumer Solutions, to join our team! Responsibilities: Lead Labcorp OnDemand's marketing measurement strategy, establishing scalable, privacy-compliant frameworks for performance tracking across all marketing channels. Partner with Marketing, Data Engineering, IT, Privacy, and Analytics teams to build a unified marketing data model connecting campaign, customer journey, and business outcome data. Define and govern KPI definitions, event taxonomies, attribution method