Manager Marketing Ops, Analytics & ABM

Key Responsibilities MarTech Stack & System Architecture Tech Stack Ownership: Own, manage, and continuously optimize our end-to-end Marketing Operations tech stack (HubSpot, Salesforce, Zoominfo, Qualified, etc.). System Administration: Serve as the primary system administrator for HubSpot and co-admin for Salesforce, ensuring seamless bi-directional synchronization, clean data mapping, and optimal system health. Vendor & Evaluation Management: Audit current tools, manage software renewals, evaluate new MarTech/SalesTech solutions, and oversee implementation and integration projects. Lead Lifecycle, Routing & Backend Workflows Lead Lifecycle & Scoring: Design, maintain, and refine lead scoring models, lifecycle stage definitions (MQL, SAL, SQL), and conversion handoffs between Marketing and Sales. Lead Assignment & Routing: Own complex lead assignment rules (round-robin, territory-based, account-matched) across HubSpot and Salesforce to ensure rapid lead response times. Workflow Troubleshooting: Proactively identify, diagnose, and resolve technical issues with backend automation, API integrations, sync errors, and automated workflows. Sales Ops & Pipeline Alignment Sales & Marketing Alignment: Partner closely with Sales Leadership and BDR managers to streamline lead handoffs, improve SLA compliance, and refine pipeline visibility. Process Documentation: Create clear standard operating procedures (SOPs) and documentation for all revenue workflows,