Global Product Marketing Manager - Endoluminal

Primary Function of Position The Global Endoluminal Product Marketing Manager will lead product marketing and commercialization for Ion's software, AI, advanced imaging, and future portfolio innovations. This role sits at the intersection of product strategy, customer insight, and market execution, translating innovative technologies into differentiated customer value and business growth. Partnering closely with Product Management, Commercial, Regional Marketing, Sales Operations, and Executive Leadership, this individual will influence portfolio strategy, shape go-to-market plans, lead global launches, and drive adoption across the lung cancer care continuum. Essential Job Duties Own portfolio strategy: Define market opportunities, customer segments, positioning, competitive strategy, and commercialization priorities for Ion's software, AI, advanced imaging, and future innovations. Influence product direction: Bring customer insights, market research, field feedback, utilization trends, and competitive intelligence into product strategy, roadmap discussions, and investment decisions. Lead commercialization and launches: Develop and execute global launch strategies, launch readiness plans, and adoption programs for new software releases, imaging capabilities, and platform innovations. Develop portfolio narrative and customer value propositions: Translate technical capabilities into compelling clinical, operational, and economic customer benefits. Create positioning, messaging