Area Sales Representative

Primary Function of Position: The Area Sales Representative (ASR) is responsible for driving growth through the development of new da Vinci® Surgical System opportunities across Canada within an assigned territory. This role serves as Intuitive ’s primary market development and capital sales resource, focused on identifying prospective hospitals, building awareness of the clinical and economic benefits of robotic-assisted surgery, and advancing healthcare organizations through the capital acquisition process. The ASR develops regional market strategies that create demand for da Vinci Surgery throughout Canada, establishes executive and clinical advocacy, and leads complex sales efforts that result in new system placements and strategic growth opportunities. Success in this role requires strong business acumen, consultative selling skills, and the ability to influence stakeholders across provincial healthcare systems, hospital leadership, administration, and physician communities. Roles & Responsibilities: Drive adoption of da Vinci® Surgery through the sale of new da Vinci Surgical Systems into targeted hospitals and health systems within an assigned geography Develop and execute regional market expansion strategies to increase awareness and adoption of da Vinci Surgery across Canada Develop and execute territory market development strategies designed to identify, qualify, and prioritize prospective capital opportunities Identify underserved geographic markets, health sys