Integrated Media Planner

ABOUT THE ROLE: Intertrend is looking for a curious, proactive and analytically minded Media Planner who can help turn audience insights, cultural understanding and media opportunities into effective communications plans. This role goes beyond building tactical media plans. The Media Planner will contribute across the planning process, from understanding audiences and identifying media opportunities to developing cross-channel recommendations, executing campaigns, optimizing performance and translating results into actionable insights. We are looking for someone who brings ideas to the table, asks questions, explores new partners and solutions, and actively contributes to stronger work. You will collaborate with Media, Strategy, Creative, Account, Analytics and external partners to help develop campaigns that connect paid media with broader owned, earned and cultural opportunities. This is a hands-on role with exposure to media planning, client interactions, partner meetings, custom programs, campaign execution, optimization and reporting. REPORTING TO: This role reports to the Associate Media Director and works closely with Media Directors and cross-functional agency teams. WHAT YOU’LL DO Media & Communication Planning ● Develop strategic, cross-channel media recommendations based on client objectives, audience insights, cultural behaviors, competitive intelligence, historical performance and syndicated research. ● Understand the roles of paid, owned and earned media and