Marketer + Google Ads and Analytics Leader

Plan, implement and manage data driven client SEO/SEM/PPC programs Must be an exceptional writer and communicator Marketing strategist with a Conversion Rate Optimization (CRO) mindset SEM management includes: Conducting keyword research Creating campaigns and monitoring performance Managing campaign budgets Performing A/B testing and audits Continually optimize campaigns and landing pages SEO management includes: Understanding personas to better target identified audiences Creating keyword and linking strategies Optimizing meta descriptions Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance Providing recommendations to content writers to drive SEO content creation Analytics management includes: Analyzing data and provide evidence-based recommendations Correlating performance metrics against digital marketing KPIs Identifying deficiencies and implement solutions in a timely manner Presenting data in a meaningful way Suggest improvements for process and productivity optimization Work with content writers, web developers and marketing teams to properly implement best practices Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools Experience with and capacity to quickly learn and utilize the following tools: Google Ads Google Search Console Google Tag Manager Google Tag Manager Debugger Google Tag Assistant Google Analytics Google Looker S