Digital and Event Marketing Specialist

Who We Are: InGenius Prep was founded in 2013 by law students at Harvard and Yale. In that time, the company has grown to a team of more than 190 full-time employees, 600 part-time employees, as well as offices in the U.S., Canada, China, amongst other countries. What We Do: Our primary focus is assisting students in applying to U.S. Colleges and Graduate schools. Our company is fast-paced and exciting. We operate as a team, and everyone is given opportunities to advance in the organization. How You'll Help: The Digital Marketing Manager will lead InGenius Prep 's event marketing — including partner webinars and in-person events — while also driving content, advertising, and community growth on WeChat. This role builds brand awareness and generates qualified leads, positioning InGenius Prep as a leader in educational consulting, with expanding support for the new markets. What You'll Do: Develop strategies and tactics to promote our company and drive qualified leads to our front door Deploy successful full-cycle marketing campaigns (start to finish) Experiment with a variety of organic and paid acquisition channels: content creation, paid ads, event management, publicity, social media, lead generation campaigns, and much more Oversee in-house and partner presentations, RSVPs, and event success Research and attend industry events - expos, networking events, etc. Produce valuable and engaging content for WeChat Build strategic partnerships with key industry players Measure and