Senior Full Stack Engineer, Growth Analytics

About the Role We're looking for an experienced full-stack developer and technical architect to scope, build, and manage a custom funnel analytics dashboard for our performance marketing operations. The dashboard will bring together data from Meta Ads, Shopify, attribution platforms, and individual sales funnels to help us understand funnel performance, identify opportunities, and make better marketing decisions. We need someone who understands both software development and performance marketing data, particularly Meta Ads tracking, attribution, and funnel analytics. This person must be able to independently scope projects, recommend technical solutions, and own development from planning through deployment. Key Responsibilities 1. Funnel Dashboard Development Build a custom application to track and analyze marketing funnel performance. Connect advertising campaigns, creatives, landing pages, pre-landers, product pages, and checkout performance. Develop dashboards for funnel-level metrics such as traffic, conversion rates, CPA, AOV, ROAS, and revenue. Enable filtering and segmentation by campaign, ad set, creative, funnel, product, traffic source, and date range. Build reporting to compare different funnels, landing pages, offers, and funnel variations. Develop flexible reporting interfaces that allow users to drill into individual funnel performance. 2. Data Integrations & Attribution Integrate Meta Ads, Shopify, Hyros, Google Ads, and other relevant data sources. Build r