Digital Analyst

We are looking to incorporate a Digital Analyst whose mission will be to ensure correct measurement of the client's digital channels (Web and App) and transform their data into actionable insights and dashboards that drive decision-making, maximize revenue, and improve the user experience throughout the entire acquisition and subscription customer journey. Functions In your day-to-day you will be responsible for: Defining tagging requirements for different Web projects. Coordinating with internal and external data providers. Conducting recurring analyses of business and digital channel metrics (Web and App). Performing ad hoc analyses to answer specific business questions. Constantly generating insights from digital analysis to maximize revenue and improve user experience. Analyzing and optimizing the digital user experience. Analyzing, prioritizing, and making data-driven decisions regarding cross-functional organizational actions. Prioritizing and making decisions based on insights obtained from different business units. Evaluating the performance of commercial assets and proprietary channels (Web and App). Monitoring the user acquisition and subscription customer journey across digital channels. Configuring and conceptualizing channels and attribution models. Developing dashboards in Power BI and Adobe Analytics. Requirements University degree in Marketing or related field.