Product Marketing Manager

About Improvado Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT. What we sell: extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA. Who buys it: Economic buyers: CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership Technical evaluators: VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security Segments: enterprise brands, mid-market, agencies Verticals: pharma and healthcare, financial services, retail and eCommerce, gaming, agencies Why this role, now Our messaging is not aligned. Positioning, web, sales pitch, product and content each carry a different version of what Improvado is. The market categorizes us as "marketing ETL" while we position as an AI marketing analytics platform. That gap costs us deal quality and price. The category is crowded and moving fast. Battlecards exist but decay, and nobody owns keeping them true. Attribution, incrementality and causal measurement is where deals are won and lost — and it is the hardest thing to arg