Director, Digital Analytics & Experimentation

iFIT ’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey. We're hiring a Director, Digital Analytics & Experimentation to own the numbers behind our direct-to-consumer business on nordictrack.com. This is a global role spanning analytics, reporting, forecasting and experimentation, with subscription growth and the customer journey at the center. Leaders across the company make spending, pricing and merchandising decisions on your numbers. Why join iFIT and NordicTrack Connected fitness is a growing category at the center of health and wellness, and iFIT and NordicTrack are right in it. We sell more than equipment: the iFIT membership keeps customers training, so every conversion, test and forecast is a lifetime-value decision, not a one-time sale. As our Director, you'll be the person leadership turns to for what's working, what's next and what it's worth, with a direct line to the executives making the calls. You'll shape the nordictrack.com experience, grow customer lifetime value, and help us move to a new AI-driven personalization platform. What you'll do The role splits roughly evenly across three areas, and you own the integrity