SEO Specialist

SEO Specialist Work Type: Full-time. Schedule: US Business Hours Location: 100% Remote. Role Overview We are seeking a results-driven SEO Specialist with a proven track record to join our team. In this role, you will focus on optimizing websites, creating fresh content, generating organic traffic, and driving measurable ROI for in-house clients within the home services industry. The ideal candidate is highly analytical, actively stays up-to-date on algorithm changes, and is passionate about utilizing their creativity and technical expertise to elevate local SEO and content strategy. Key Responsibilities Technical & On-Page SEO: Conduct comprehensive SEO audits and implement strategies to improve overall site performance, health, and speed. Research & Strategy: Perform deep keyword research and competitive analysis to identify high-impact ranking opportunities. Content Creation: Utilize copywriting skills to develop and execute effective, SEO-driven content strategies. Local SEO Mastery: Optimize and manage local SEO presence across Google Business Profiles and relevant industry directories. Performance Tracking & Reporting: Monitor and analyze organic performance metrics utilizing Google Analytics, Search Console, and SEMrush. Contribute to monthly reporting by providing actionable insights and clear optimization suggestions. Technical Collaboration: Work closely with web developers to resolve technical bottlenecks affecting crawlability, indexing, and user experi