SEO and Web Dev Specialist

SEO and Web Dev Specialist Role Overview We are looking for an SEO Specialist with hands-on Web Development skills to improve organic visibility, website traffic, and qualified lead generation. This role is primarily focused on SEO, with the remaining time dedicated to website design and development. Responsibilities include keyword research, on-page and technical SEO, writing SEO-optimized copy, designing page layouts, and building and optimizing landing pages using WordPress, Elementor, and/or Oxygen. The ideal candidate can independently manage SEO initiatives while translating those strategies into functional, well-structured, and conversion-focused web pages, using tools such as SEMrush, Screaming Frog, AccuRanker, and BrightLocal. Key Responsibilities Develop and execute SEO strategies aligned with business goals, focusing on organic visibility, traffic, and qualified lead generation. Conduct keyword research and map target keywords to landing pages and website content. Write SEO-optimized copy, design page layouts, and develop high-performing landing pages using WordPress, Elementor, and/or Oxygen. Implement on-page SEO best practices, including metadata, headings, URL structure, internal linking, and content optimization. Conduct technical SEO audits to identify and resolve issues related to crawlability, indexation, site structure, and website performance. Use SEMrush, Screaming Frog, AccuRanker, and BrightLocal to monitor rankings, identify opportunities, and track