Associate, Brand Strategy and Activation
Full-time
US
Oct 28, 2026
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About the Role
Become a part of our caring community The Associate, Brand Strategy & Activation supports the development, activation, and adoption of Humana 's brand strategy across the enterprise. This role translates customer, market, competitive, and business insights into actionable recommendations, helping ensure brand priorities are consistently reflected across campaigns, communications, customer experiences, and business initiatives. Working closely with cross-functional teams, the Associate supports strategic planning, brand governance, activation, and enablement efforts that strengthen brand awareness, differentiation, and customer engagement. As the Associate, Brand Strategy & Activation, you will help shape how Humana 's insurance brands come to life across the enterprise. This role, reporting into the Associate Director, Brand Strategy & Activation, supports the development, activation, adoption, and governance of brand strategy by translating customer, market, competitive, and business insights into meaningful brand experiences across marketing, communications, customer journeys, and business initiatives. You will partner with cross-functional stakeholders to ensure brand priorities are consistently applied across touchpoints while supporting strategic planning, activation, implementation, governance, and enablement efforts. This role is ideal for a highly organized marketer who enjoys turning strategy into action. Successful candidates are comfortable navigating a