eCommerce Tracking & Data Insights Manager/Specialist (German speaking)

We are currently looking for eCommerce Tracking & Data Insights Manager/Specialist with strong skills and proven experience for a full-time engagement. Typical Day-to-Day Responsibilities: Analyze user behavior across the entire conversion funnel (Landing Page → Product Detail Page → Cart → Checkout) using Google Analytics 4 (GA4), Matomo , and heatmap tools. Identify drop-off points and develop actionable optimization hypotheses. Plan, prioritize, and evaluate A/B tests and multivariate tests . Create and maintain dashboards in Power BI or Looker Studio for various stakeholders. Combine onsite analytics data (GA4/Matomo) with inventory data, pricing information, weather data, and internal performance metrics to generate meaningful business insights. Collaborate closely with the Performance Marketing, Customer Experience (CX), and Operations teams to drive data-informed improvements. Conduct cross-market analyses and country-specific optimizations for Germany, Austria, Switzerland, the Netherlands, Belgium, France, and Poland . Continuously improve tracking implementation and attribution models. Required Tools & Technologies: Google Analytics 4 (Enhanced Ecommerce) – advanced proficiency Matomo (or similar open-source analytics solutions) Shopify (Analytics, Liquid, Apps) Power BI or Looker Studio for dashboard creation and reporting Heatmap and session recording tools (e.g., Hotjar, Microsoft Clarity ) A/B testing platforms (e.g., Google Optimize, VWO, Optimizely ) S