Lifecycle Marketing Manager

Job Description AsSnrLifecycle Marketing Manager, you will own and scale Henry Schein One UKlifecycle marketing enginedriving faster activation, stronger product adoption, improved retention, and expansion readiness across our customer base. Working closely with Product, Customer Success, Sales, and Marketing Ops, you will turn lifecycle marketing into a measurable growth lever,directly influencing retention, expansion, and customer experience at scale. Whatyou'lldo Own and optimiselifecycle marketing programmes across onboarding, activation, adoption, retention, and expansion readiness Design and build behaviour-led, segmented customer journeys across email and in-product messaging Develop andmaintaina clear lifecycle roadmap aligned to business priorities and product launches Analyse lifecycle performance data and continuously optimise programmes to improve activation, adoption, and retention KPIs Partner with Productand Product Marketingtodevise the strategy forongoingfeature adoption and communicate customer value effectively Partner with Customer Success to reinforce onboarding and engagement programmes without duplicating effort Partner with Sales to drive upsellthrough marketing-led nurture and expansion readiness signals Whatyou’llbring with you Experience in lifecycle marketing, CRM marketing, or customer marketing within a B2B SaaS environment Proventrack recordof improving activation, adoption, retention, or expansion metrics Strong understanding of segmentation, b