Director - Data Science, Customer Experience

What are we building? Hard Rock Digital is a fiercely focused team working to become the best online sportsbook, casino, and social gaming company in the world. We're building a deeply curious team with a passion for learning, operating, and building new products and technologies for millions of consumers. We're customer-obsessed — we care about each customer interaction, experience, behavior, and insight, and strive to ensure we're always acting authentically. Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space - ready to join us? What's the position? We're looking for a Director, Data Science, Customer Experience to lead the pillar that decides how we engage every Hard Rock Bet customer after they sign up. At HRD, customer experience is driven by CRM: the messages, offers, and journeys a player receives across onboarding, engagement, cross-sell, retention, and reactivation. You'll own the science behind that experience, propensity and uplift models, next-best-action and offer optimization, send-time and channel decisioning, and the experimentation framework that proves what works. You'll lead a team of data scientists and applied AI engineers, and partner with CRM, VIP, Marketing, and Data Engineering to move HRD from rules-based campaigns to model-driven, increasin