Motion Graphics Designer

About the Role At H&R Block, the Motion Graphics Designer is responsible for creating high-performing motion creative that supports customer acquisition, conversion, and revenue growth across paid media channels. This role combines motion design expertise with a performance marketing mindset, developing content that is optimized to drive measurable business outcomes while maintaining H&R Block's brand standards. Reporting into Creative within Marketing, this role partners closely with Performance Media, Analytics, Brand Marketing, Creative, and Customer Experience teams to develop data-informed creative solutions. The Motion Graphics Designer leverages campaign performance data, audience insights, and testing results to create effective motion assets that improve engagement and conversion across paid channels. Day to day, you'll... Create motion graphics, animated advertisements, and video assets across paid social, display, video, connected TV, and other performance marketing channels Develop conversion-focused creative that supports acquisition, engagement, and revenue objectives Partner with Performance Marketing teams to translate campaign strategies into compelling motion concepts Design creative variations that support A/B testing and optimization initiatives Apply campaign insights, audience data, and performance metrics to inform creative decisions and improve asset effectiveness Collaborate with designers, copywriters, marketers, and analysts throughout campa