CRM Operations Manager

About the Role At H&R Block, the CRM Operations Manager role is responsible for executing customer lifecycle and promotional marketing campaigns across email and other CRM channels that support customer engagement, retention, and revenue growth. This role combines marketing operations expertise with strong attention to detail, ensuring campaigns are built, tested, and deployed accurately and efficiently using enterprise marketing technology platforms. Reporting into Marketing, this role partners closely with CRM Strategy, Email Design, Copywriting, Quality Assurance, Go-to-Market (GTM), Analytics, and Technology teams to bring campaigns to life. The CRM Operations Specialist leverages established templates, modular content frameworks, and campaign requirements to build and execute customer communications within Salesforce Marketing Cloud (SFMC) and Adobe Journey Optimizer (AJO). Day to day, you'll... Build and deploy CRM campaigns using approved templates, modules, and content components in SFMC and AJO Configure and execute email campaigns, customer journeys, triggered communications, and audience-targeted initiatives Translate creative assets into production-ready customer communications Partner with Email Design Leads to implement email designs accurately across templates and platforms Collaborate with Copywriting teams to ensure messaging is implemented correctly Work closely with QA to validate functionality, rendering, personalization, and audience targeting before