Senior Social Media Manager

Senior Social Media Manager We are looking for a creative and highly organised Senior Social Media Manager to lead our digital marketing and audience growth across PlayersBest and our portfolio of digital assets. You will be responsible for developing and executing digital marketing strategies, growing audiences organically, managing social media channels, creating engaging content, building online communities and optimising performance across multiple platforms. This is a hands-on role suited to someone with strong experience in affiliate marketing, iGaming, sports and online entertainment, who understands how to build audiences, identify trends and turn major events and opportunities into engaging digital content. Key Responsibilities: Develop and execute digital marketing strategies aligned with company and brand goals. Lead the organic growth strategy across multiple brands and digital assets. Manage budgets across multiple brands and individual campaigns. Define long-term brand strategies across various social media channels. Own and manage social media channels including X, Facebook, Instagram, YouTube and TikTok. Develop and manage content calendars across multiple platforms and brands. Create engaging copy and content tailored to different audiences and platforms. Plan and execute content around major sports events, iGaming events, entertainment and relevant cultural moments. Create reactive and real-time content around trends, news and live events. Identify and use t