Senior SEO Product Owner

PLAYERSBEST is a leading online lead generation firm specializing in competitive verticals such as iGaming, Financials, Health, and Communications. We develop high-end websites with quality content, helping customers make informed decisions before signing up or making a purchase. Our success is driven by a customer-first approach, emphasizing quality and usability. About the role We are seeking experienced and motivated SEO-Driven Product Owners to manage one or more of our websites. This role is ideal for someone with a strong background in SEO-driven lead generation, a deep understanding of the US iGaming market, and a proven ability to scale resources via freelancers to drive product growth. As a Product Owner, you will have full commercial and product responsibility, requiring a mix of entrepreneurial thinking and strategic execution. What you'll do Oversee and manage one or more affiliate websites, ensuring their growth and performance. Develop and execute strategic SEO and content initiatives to drive traffic and conversions. Manage a team of in-house staff and freelancers, overseeing task allocation and quality control. Optimize site usability, content strategy, and overall user experience. Conduct market and competitor analysis to identify trends and opportunities. Monitor performance metrics, prepare reports, and adjust strategies accordingly. Develop and manage project budgets, timelines, and resources efficiently. Ensure alignment with editorial standards, SEO best