CRM manager

Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience. Perfect for those who aim to: Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle; Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation; Build and maintain advanced customer segmentation strategies based on behavioral and transactional data; Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance; Oversee multichannel campaign execution (email, SMS, push notifications, auto calls); Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials; Develop and refine automated player journeys and customer retention funnels; Plan monthly promotional calendars, including gamification mechanics and bonus campaigns; Track and analyze key CRM KPIs on a daily, weekly, and monthly basis; Improve customer engagement and communication metrics based on data insights. Experience you’ll need to bring: 3+ years of CRM experience in the casino and sports betting industry; Proven expertise in developing segmentation strategies and personalized communication; Hands-on experience with email, SMS, push, and other CRM channels; Strong understanding of bonus mechanics, player journey funn