Senior Product Manager, Conversion Rate Optimization

Greenlight is a family technology company on a mission to help families raise financially smart kids and navigate life together. Its suite of products — including the Greenlight app, debit card, Safe Family GPS trackers, and Family Hub — brings together financial tools, safety features, and everyday family management in one connected experience. Designed for busy families who want convenience without compromise, Greenlight continues to innovate alongside the evolving needs of modern life. Today, more than 6.5 million family members trust Greenlight to stay in sync. At Greenlight , we're here to make the day-to-day easier and futures brighter, so families can spend less time managing life, and more time living it. That's why we get out of bed every morning. Greenlight is hiring a Senior Product Manager, Conversion Rate Optimization to own how visitors, especially those from paid media, become paying customers. You will own the conversion journey from ad click and landing page through plan selection, registration, KYC, onboarding and first purchase on greenlight.com. This role combines CRO strategy (what the customer sees and why) with product execution (getting experiments built, launched and measured correctly). You will set the CRO roadmap, run a high-velocity experimentation program, and improve how our plans and products are presented so more families sign up and pay. This role reports to the Senior Director of Product, Product Led Growth. What you will be doing: Own the f