Senior Performance Marketing Manager

We’re looking for talented professionals to join us in bringing smart money management and payment solutions to everyone’s fingertips. <<>><<>><<>><<>><<>><<>><<>><<>><<>><<>> JOB DESCRIPTION Position Summary The Senior Performance Marketing Manager sets and leads the paid acquisition strategy across digital channels to drive efficient, scalable customer growth. As the organization's senior expert in performance marketing, the role owns multi-channel budgets and results, shapes marketing priorities with senior leadership, and partners with Product, Analytics, Creative and Compliance teams so that all campaigns meet business goals and regulatory requirements. Key responsibilities Set the strategy and roadmap for paid acquisition across search, social, display, affiliate and app channels. Own the full paid media budget and forecasts, and allocate and optimize spend across channels against targets such as CAC, ROAS, conversion rate and customer lifetime value. Lead the testing and experimentation program, including A/B and multivariate tests on audiences, creative, landing pages and bidding strategies. Present performance, insights and strategic recommendations to senior leadership, and shape marketing investment decisions. Define the measurement approach with Analytics, including attribution, tracking and incrementality testing. Partner with Creative and Produ