Freelance Social Media Strategist M/F

Founded by a reference figure in French-speaking leadership and entrepreneurship, this company has been supporting entrepreneurs, executives, and teams in their growth for over 20 years by combining business strategy and personal development. A key player in organizing leadership and entrepreneurship events in the French-speaking world, it trains and supports tens of thousands of people each year. With several million followers across all networks (YouTube, Instagram, TikTok, LinkedIn, Facebook), the company aims to structure and intensify its organic presence to make it a true lead generation engine. To support this ambition, we are recruiting a Social Media Strategist. In a sentence: you drive AND execute the company's organic content strategy, from ideation to publishing, to grow its audience, strengthen its founder's digital authority, and generate qualified leads. This is neither a purely theoretical position nor a simple posting role. 🎯 Your missions: As a Social Media Strategist, you will be in charge of: Strategy and editorial line Build a true marketing editorial structure: define content pillars, a weekly framework per platform, and link each type of content to a precise marketing objective and conversion funnel (audience to lead to client). Define and maintain the multi-platform editorial calendar (LinkedIn, Instagram, YouTube, TikTok, etc.)