Operational Marketing Director - Freelance (M/F)

Founded by a leading figure in French-speaking leadership and entrepreneurship, this company has been supporting entrepreneurs, executives, and teams in their growth for over 20 years, combining business strategy with personal development. As the world leader in organizing leadership and entrepreneurship events in the French-speaking world, it trains and supports tens of thousands of people each year. In line with this momentum, the structure wishes to strengthen its development and explore new growth drivers. To support this ambition, it is recruiting an Operational Marketing Director. In short: you drive AND execute paid acquisition and growth marketing to fuel the funnel, maximize advertising ROI, and profitably scale campaigns, with a true ambition for growth and diversification beyond acquisition. 🎯 Your missions: As the Operational Marketing Director, you will be in charge of: Strategy and Paid Acquisition: Define and pilot the multichannel acquisition strategy (Meta Ads, Google/YouTube Ads, TikTok Ads). Create, launch, and optimize advertising campaigns on a daily, hands-on basis. Implement and maintain tracking and attribution (pixels, GA4, CAPI, UTM). Manage the media budget and its allocation by channel and offer. Operational Management and Leadership: Frame, prioritize, and hold the media buying team accountable for campaign delivery, etc.