Marketing Engineer I

About the Team An instrumental part of GOAT Group , the Marketing team oversees a wide range of activities, which aim to build awareness, consideration and loyalty for our brands. As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company. Role Overview GOAT Group is seeking a Marketing Engineer I to build the AI systems that run our marketing. This is an AI-first role: we are hiring primarily for demonstrated ability to build with LLMs and agent tooling. Marketing knowledge and experience are preferred, but not required. Reporting to the AVP of Growth, you will work inside the Marketing team to replace manual, repetitive workflows with agents, pipelines, and internal tools. Your first focus is CRM and lifecycle automation, expanding into performance marketing and organic marketing over time. We expect strong candidates to arrive with more AI experience than marketing or engineering experience. If you have been shipping agents and can show us what they do, we will help you close the rest. In this role, you will: Build and deploy AI agents and automated workflows that marketing teams use daily, taking them from prototype to production rather than stopping at a demo. Automate campaign development in Braze, including template-driven generation, reusable segmentation logic, product-level personalization, and pre-send QA. Write evaluation suites that measure agent output for brand voice, factual groun